Do you have a dream of making money with your blog, and taking the leap from hobby blogger to professional blogger? Perhaps you just want to supplement your income to generate enough money from it to go part-time elsewhere or just to have for things like savings. Well, blogging for money doesn’t have to just be a dream. There are plenty of ways that you can make real money with your blog; there are many influencers that are earning six-figure salaries through the online world. You just need to have a bit of a plan of how you are going to go about it.
If you’ve already got a blog (a self-hosted one), then you are already on your way. So here are some strategies to make money, as well as some tips and advice to help you to earn and master the business side of blogging.
Hone Your Niche
If you have too many ‘categories’ or things that you write about, then it can be hard to know who your ideal reader is. And if you don’t know, then how will readers know if they like your blog, when one minute you talk about travel, and the next minute you are sharing cookie recipes? So think about a more of a narrow focus. Not only will there likely be less competition, but you will have a specific audience that will want to see what you are sharing, as they will have an interest in that. It could be as simple as changing things you share from general marketing advice, to Instagram and social media marketing advice, for example. Be more specific.
Let’s face it, your ability to earn from your blog will be depending on the kind of traffic that your site is able to generate, especially the kind of targeted traffic that you can generate. Blogging for profit isn’t always about getting thousands and thousands of hits, that quickly click off and don’t really have interest in your content. Sp of the ways to drive traffic to your blog that is effective, is through driving targeted traffic to your blog. This will be getting traffic from social media, guest blogging on similar sites, and using relevant keywords to your content (to help your SEO).
Nail the Business Side of Things
You will need to register as self-employed when you earn from blogging. But if you really want to take things to the next level, then you could register your blog as a company. But if you do so, you will need to make sure that you know what you are doing, as there a few things to sort. For instance, the making tax digital initiative means that UK businesses will need to store their records digitally, and submit the updates to HMRC using accounting software. This is the kind of thing you’d need to stay on top of if you want to really make money and make it a successful business.
This is just the tip of the iceberg when it comes to earning from blogging. But they are good places to start. Is there anything else that you would add to the list?