Over the last few weeks I have been trialling some products from Elizabeth Grant which is available at Ideal World.

I was sent the Lip Shaper Collection which includes the Collagen Re-Inforce Lip and Eye Serum, Lip Stains and a Moisture Stick and the Ultimate Caviar Nutruriche Infusion Serum.

As usual I want to break down all the different products and my thoughts.


I love the classic black and gold packaging, it reminds me of the classic designers. They are pretty sturdy and robust. I quite like the look of them on my vanity too.

Ultimate Caviar Nutruriche Infusion Serum

The claims are:

Formulated with an intense complex of moisturisers, it instantly enriches the skin with hydration, making it look plump and appear healthy.

Phase one pampers skin with a combination of black truffle and black pearl to encourage a visibly youthful revitalisation of the skin. Skin looks firmer, brighter, and smoother. Caffeine helps to tighten and reduce the look of puffiness in the skin revealing more vibrant and energised looking skin.

Phase two of this serum ups the luxury factor yet another notch with gold to visibly strengthen the look of skin and caviar to enrich skin with omega-3 fatty acids to provide skin with the look of suppleness.

So far I have enjoyed using this and I use this at night time before my moisturiser. I prefer a lighter serum in the day so this seems to help keep my skin plump for the morning.

Lip and Eye Serum

Lip and Eye Serum helps strengthen the skin’s resilience and elasticity, actively targeting the lip and eye area to keep it smooth, plump and firmer looking

I absolutely love this. I haven’t seen much results on the eyes but I actually love using this on the lips. It hasn’t reduced fine lines but it does make my lip area look plumper as the claims state. You only need the smallest amount though. Again I use this at night time.

The moisture stick

The Moisture Stick leaves lips feeling soft and hydrated. Also works well to any lip stains and lipsticks as it doesn’t disturb the colour pigments

I think this is the favourite thing for me. This really moisturised my lips and I love using this before any of my matte lip colours. Really hydrating and lovely.

Beautiful Colours Lip Stain

Beautiful Colours lip-stain is a semi permanent stain containing pigments of colour that adhere to the lips almost creating a second skin. The Lip Stain has been formulated to move with the skin so that it does not flake off and is exceptionally long lasting. Beautiful Colours Lip-stain can remain on the lips for at least 6-8 hours.

I loved the colours of these and they do stain (you have to be very quick!) but for me this isn’t my favourite formula.

I do believe if you like lip stains you will love these.

You get four colours which I love,

  • Natural
  • Paris Pink
  • Sienna
  • Hollywood Red

Definitely something for everyone. I am glad they have gone for the most popular colours. I have to admit my favourite is the Paris Pink! So vibrant and a great colour for summer.

I love that Ideal World are stocking this brand. A brand I haven’t heard of before but will definitely be trying out.

Have you tried anything from the brand?

*this post contains PR samples