If you haven’t yet heard of the Deciem, the Abnormal Beauty Company, you soon will as these are the brainchild behind the skincare company The Ordinary, which has seen a huge surge or activity in the webesphere lately.
I have heard lots about The Ordinary skincare and have even made some purchases myself and so far, have been impressed (more posts on that to come!). So when Really Ree asked all her contributors to come for an evening with the Co CEO to the store in Spitalfields London I couldn’t refuse.
I booked my train ticket straight away and not only was I excited to meet all the other contributors I was really excited to understand the brand a bit more.
When I arrived it was a shock to see how tiny the shop is. I suppose those you don’t need much space when you have hand held products but it is smaller than I imagined.
All the products they sell (lots of different brands under the one umbrella) are housed on white metallic shelving (looks like something you would find in a trendy spitalfields shop to be honest) and it’s quite minimal.
You are greeted by people wearing black who are there to help you and guide you through the products (there is so many you need to really understand skin types and what the products do) and you are able to sit and have consultations on the large wooden table in the middle of the room.
As we went for an event the table was adorned with canapés and displays of some of the products and we were greeted with drinks too.
We had a little time to browse the products and then we were able to listen to Ree and the Co Ceo, Nicola, about who Deciem are and really the ethos around the company and it’s founder. I honestly was really inspired by this and it’s so exciting to see what they do.
For example, in the NIOD range, their flagship skincare range, they have one product for each area of the skin and that is it. When they discover a new ingredient or new formula they don’t make an additional product, they just replace it for the better one, which is actually such an amazing idea.
With this brand you get what you ask for. You aren’t fobbed off with other weird ingredients or things that won’t suit your skin and I was just bowled over by the passion the people working for the brand seem to have.
The best part about the evening was that we were able to network with each other. We have spoken to each other online for a while and actually getting to chat face to face with some of the other contributors was really good.
We were also kindly given a goody bag (video of contents here) to take away with some of the Ordinary skincare bits to try but I couldn’t leave there without buying more of my beloved NIOD Multi Molecular Hyaluronic Complex (the latest formula), a review will be on the blog soon.
It was so amazing and I would love to go there again. If you are around Spitalfield definitely try and get there. You will be welcomed by some really fantastic people who are there to help but it’s supported by a brand that truly does what it says it will.
Have you been? Have you tried anything? Do you want to go?
Nelu Mbingu says
I always appreciate assistance in choosing good skin products. Good on them to have staff on hand just for that.
danasia fantastic says
This event looks so cool! I’m somewhat familiar with Deciem but had no clue they had changed their branding and packaging.
Gareth Torrance says
I’ve only recently heard about this brand, and I showed it to my OH last night and she was definitely interested in trying their stuff out
Natasha Mairs says
I have only just heard of Ordinary by reading another blog post a few mintues ago. The products do sound really nice and I may have to try a few out
Rhian Westbury says
I am hoping to pop to the store next week to look at The Ordinary items as I’ve heard so much about them x
Becca Talbot says
I’m just learning about this company – they sound really interesting, and the reviews I’ve read of their products are all quite positive. Will have to check them out! x
I’ve heard quite a bit about these products recently. I like the look of them and they are a really good price too! On a side note those canapes look so good!
I keep seeing this brand everywhere! Looks like you had a lovely time. I absolutely have to check them out and see what all the fuss is about. haha!
Angela Milnes says
oh wow this looks ace. I love beauty events/ evenings. I went to a spa once and your post reminded me of my adventure. The food looks yummy too!
I think its great that they had such knowledgeable staff to help you choose the right product
Ashleigh Dougherty says
Not heard of this brand before, but I love discovering new ones to try out 🙂
Stephanie Merry says
It was so lovely to see you at this! I still can’t believe how amazing the night was! x
Baby Isabella says
Abnormal Beauty Company sounds intriguing and every seems to be buzzing about the ordinary range at the moment. Sounds like a cost effective, no frills skincare range 🙂
Sounds like a lovely event and I keep hearing about the Ordinary and definitely want to try it out!
I was just reading about this brand, and thinking how good they look. Looks like a fab event, and so nice to get the low down on something you share a passion for. I get the feeling that The Ordinary is going to be rather successful, as their range is good, professional and affordable. Nice one.
Lynne Harper says
What a great event, I love this brand and how super affordable it is x
i need to try everything from the ordinary. haven’t heard about the brand until a few months ago
Ana De- Jesus says
Oh I am based in East London and don’t live too far from Spitafields so I will have to check out the shop. I like that they are very straight forward with their ingredients x
Great event! I love the packaging and wish I was closer to pop in. x
Ayesha Farhad says
I love the Ordinary products and love the way they are so straightforward with their ingredients! Looks like you had a fab time!
Looks like a fabulous event! I’ve never heard about this brand but I would really love to try it out.
Thus looks like a fun event for you. I love skin care products so I will have to check this brand out.