If you haven’t yet heard of the Deciem, the Abnormal Beauty Company, you soon will as these are the brainchild behind the skincare company The Ordinary, which has seen a huge surge or activity in the webesphere lately.
I have heard lots about The Ordinary skincare and have even made some purchases myself and so far, have been impressed (more posts on that to come!). So when Really Ree asked all her contributors to come for an evening with the Co CEO to the store in Spitalfields London I couldn’t refuse.
I booked my train ticket straight away and not only was I excited to meet all the other contributors I was really excited to understand the brand a bit more.
When I arrived it was a shock to see how tiny the shop is. I suppose those you don’t need much space when you have hand held products but it is smaller than I imagined.
All the products they sell (lots of different brands under the one umbrella) are housed on white metallic shelving (looks like something you would find in a trendy spitalfields shop to be honest) and it’s quite minimal.
You are greeted by people wearing black who are there to help you and guide you through the products (there is so many you need to really understand skin types and what the products do) and you are able to sit and have consultations on the large wooden table in the middle of the room.
As we went for an event the table was adorned with canapés and displays of some of the products and we were greeted with drinks too.
We had a little time to browse the products and then we were able to listen to Ree and the Co Ceo, Nicola, about who Deciem are and really the ethos around the company and it’s founder. I honestly was really inspired by this and it’s so exciting to see what they do.
For example, in the NIOD range, their flagship skincare range, they have one product for each area of the skin and that is it. When they discover a new ingredient or new formula they don’t make an additional product, they just replace it for the better one, which is actually such an amazing idea.
With this brand you get what you ask for. You aren’t fobbed off with other weird ingredients or things that won’t suit your skin and I was just bowled over by the passion the people working for the brand seem to have.
The best part about the evening was that we were able to network with each other. We have spoken to each other online for a while and actually getting to chat face to face with some of the other contributors was really good.
We were also kindly given a goody bag (video of contents here) to take away with some of the Ordinary skincare bits to try but I couldn’t leave there without buying more of my beloved NIOD Multi Molecular Hyaluronic Complex (the latest formula), a review will be on the blog soon.
It was so amazing and I would love to go there again. If you are around Spitalfield definitely try and get there. You will be welcomed by some really fantastic people who are there to help but it’s supported by a brand that truly does what it says it will.
Have you been? Have you tried anything? Do you want to go?